This Website was started with the idea of encouraging those who were offended by the use of the ‘r’ word to speak up. After 6 years we are still encouraging you to do that. You have the power to make a difference simply by making your opinion known. Here is an example:
Coca-Cola Apologizes for Vitamin Water Bottle Cap That Read ‘YOU RETARD’
Doug Loates, who fired off a lengthy (and tremendously poignant) letter to Coca-Cola demanding an explanation. He described how “the R-word is considered a swear word in our family,” primarily because it’s a slur that some might use against his 11-year-old daughter, Fiona, whose cerebral palsy has caused cognitive delays and requires that she use a feeding tube.
“What would YOU do if you opened up your bottle of Vitamin Water and on the bottom of the lid it read, ‘YOU RETARD?’ ” he wrote to Coke’s board of directors. “I bet you’d be pissed if you had a Fiona in your life!”
Read the rest of the story and see Mr. Loates’ letter: